I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… ...
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Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride ...
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is ...
Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most ...
Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders ...
Effective marketing doesn’t have to be expensive—especially if you know how to get others to do it for you.If you know where and how to look, you’ll find that powerful marketing assistance ...
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf ...
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. It helps you to open ...
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