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A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia. He wasn’t sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started. I have already
This is how to clear your cache in Firefox (2 versions), Chrome, and Internet Explorer. In the video for Internet Explorer I said that the creator of the theme advises against using Internet Explorer. I am told that that only applies to developers, not users. Important note: Do not clear your cache while logged on
In this clip from his Simple Writing System course, John Carlton leads students through the creation of their basic sales message, the key to marketing their product or service. His comments: Dan: Hi, I’m Dan Ritchey and I am CEO of XX Marketing Services. We are a team of highly-trained professionals who specialize in transitioning
In this clip from his Simple Writing System course, John Carlton helps his students understand what they are really selling is not the physical product. It is the benefits of using the product. This is a part of the Simple Writing System. John’s comments: What most people will do is that they will come to me
John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story. His comments: The reason we want to talk about story is not so much that it is that every ad has to have a story/ I write a lot of ads that are stories, like “there was
In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His comments: Here’s the next tip. I call it standing on the shoulders of giants. In a way, that is what Vivian did. She associated her name with other big people. You do have to
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