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In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline: Are you trying to take your business from $10 million to $250 million but can’t figure out why you’re not
In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and limitations of using video for your pitch. Their comments: David Deutsch: Yes, the skepticism is huge. A little credentializing, something that lets me know either he’s unique or what he has to say is
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to me like you are trying to follow the rule of short sentences. Because it is
In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple of success formulas. Here is what I got from interviewing a lot of people for the movie. Number one is clarity of vision. Again, it is “Think and Grow Rich” material. Theater of
In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help you succeed. His comments: I’m just going to restate, because I have a background in big business consulting, and I realize there is entire industry and countless books on this topic…success
In an excerpt from the Action Seminar, Stan Dahl explains how to get the most out of your efforts in order to succeed in business. His comments: The way John and I both try to focus on productivity…it’s not really into micromanaging your minutes in your day. I’m just not a big believer in that.
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