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In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to me like you are trying to follow the rule of short sentences. Because it is
In this excerpt from the Action Seminar, Mike Koenigs describes his personal formulas for success in business. Success Formulas. OK. A couple of success formulas. Here is what I got from interviewing a lot of people for the movie. Number one is clarity of vision. Again, it is “Think and Grow Rich” material. Theater of
In an excerpt from the Action Seminar, Stan Dahl explains how by moving forward toward your long term goals, opportunities will arise to help you succeed. His comments: I’m just going to restate, because I have a background in big business consulting, and I realize there is entire industry and countless books on this topic…success
In an excerpt from the Action Seminar, Stan Dahl explains how to get the most out of your efforts in order to succeed in business. His comments: The way John and I both try to focus on productivity…it’s not really into micromanaging your minutes in your day. I’m just not a big believer in that.
In an excerpt from the Action Seminar, John Carlton explains how small businesses can compete with bigger companies by offering superior customer service. How many people have competition in their market? Pirhanas, sharks, evil, nasty, Attila the Hun types? OK. It’s very common, you’re going to get into it. And, the basics of the Simple
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline will be perfect, you’re opening sentence will be perfect, every sentence in your offer will be perfect when you cannot take out a single word without damaging the comprehension of that
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