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In this clip from his Simple Writing System course, John Carlton helps his students understand how to establish credibility in their presentation of their products or services.  This is point 3 in the Simple Writing System John’s comments: OK.  Let’s hear what some people want to say.  Who haven’t I picked on yet? John. John: “This

In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a successful launch. Their comments: To me, there are 2 key stories to  million dollar launches.  Launches that actually kick a lot of butt, build your business, make you money, get your

In an excerpt from the Action Seminar, John Carlton explains how to use classic sales techniques and people skills to get past the gatekeepers to get your message heard. His comments: The skills that John has are vital for street-level salesmen.  But, you can sell a report (I  have never seen people do this well). 

In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan’s comments: That is the first step to productivity, honestly, how structured is your day, in my opinion, Art.  Do you have some type of ritual?  If you’re focused on productivity…I

In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register.  After that registration, they go into a sequence which is now what most people in the industry will call a reminder sequence.  That is totally the wrong

In this clip from his Simple Writing System course, John Carlton discusses how defining a product or service is essential in marketing, and how cliches can work either for or against a seller. His comments: John:  Let’s hear what you wrote. Let’s get right down to it.  What did you write for “here’s why its important