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Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title that turned a book into a bestseller. You’ll hear about how he worked through creative roadblocks, drew inspiration from one of history’s
When every marketing dollar counts, you can’t afford to cast your line in the ocean and wait for a bite. With database marketing, you can lure your best prospects and customers into your own private pond (database) and reel them in at your leisure using the most cost-effective database marketing techniques. What makes “database marketing”
Negotiation isn’t just about numbers—it’s about strategy, preparation, and understanding your goals. In this episode, we sit down with Aaron Winter to dive deep into the art of negotiation. Aaron shares a surprising perspective: the best negotiators avoid getting into formal negotiations altogether. Learn how to prepare, evaluate opportunity costs, and leverage your network to
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter (“Please Read This First”) is from Dr. O’Leary’s father– an obviously irascible old man who loves to beat his son at golf. He
If you don’t grab your prospects at the very beginning of your copy, you have lost them, and have lost a sale, because chances are good that they won’t be back. A lot of copywriters start their copy with a lot of blah, blah, blah that really is not compelling. Which is why they say
This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use a product, service, or idea without transferring ownership, a concept exemplified by everyday examples like software or car leases. Bob explains how
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