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In this video that was originally created for his Inner Circle, David Deutsch shows you how to make your copy extraordinary… where to focus, how to do it. He also gives examples so you know what to aim for…
Human beings have a natural tendency to long for “the good old days,” and business people are no exception. Unfortunately (or fortunately, for those who are prepared) “the good old days” of marketing are gone forever. Not only have the rules changed, the playing field has been completely rearranged. It used to be that if
You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — one of the largest mailers in the world. But their main fare are books on gardening, health, folk recipes, stuff like that. Heartland material. There’s probably a Rodale book on your shelf
Michael’s comments: Very important. How do you do that, becomes the question. So the dreaming room takes you through the process of discovering what your dream, your vision, your purpose, and your mission are before you ever talk about what in the world kind of company you’re going to create. It starts out with what
This is an ancient manuscript for an ad I wrote maybe 35 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and what-not–some of it going back thirty years. Most of
Several years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking about the copywriting industry in general. He talks about some of his early experiences and tells the story of how he got
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