David discloses the first thing you should do when reviewing your copy. This will save time and frustration, especially if you send your copy to someone else to review.
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This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines… how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test” whether your copy is compelling or not This
People are looking for authenticity in copy, and David Deutsch shows what you have to do to have your copy stand out./This is important to do, especially today when everyone is copying everyone else and using AI to write their copy for them.
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is selling from his heels. John tells
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful messaging, this conversation highlights the irreplaceable value of mentorship and hands-on practice in mastering the craft. Discover how deep thinking, understanding audience
Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks down how to create tension in your messaging to motivate action—whether it’s clicking, buying, or subscribing. Learn how testimonials, future pacing, identity
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