Carlton shows how to write bullet phrases to sell your product or service. This is point 5 of his Simple Writing System. His comments: OK? That could be a headline. But, as Tony said, ...
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John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s Simple Writing System. His comments: What you ...
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your USP should be a pithy little, maximum 2 sentence paragraph (preferably one ...
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good example of shallow knowledge. I was in a bar in Virginia ...
John Carlton explains the benefits of a great guarantee and return policy. His comments: Remember what the guarantee does it knocks fence sitters off. Because in most of your markets you have to ...
John Carlton explains how the best in a field uses fewer tools. His comments: And it wasn’t a retro thing he was talking about. He was talking about all the pros he knew ...
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave asked a question earlier, and, just to clarify, he asked what a control was. ...
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons people buy. His comments: In the detective work ...
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