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This is for “the rest of us” who don’t use Photoshop and are too busy with other stuff to learn it. A lot of marketers use Powerpoint for seminars and online videos, and it is a good tool to use for image manipulation, as well. If you are not pressed for time you are probably
From time to time you may have a video that is not synched properly. By “synched” I mean that the audio matches the video. When someone’s mouth moves the audio matches what his mouth is doing. Or, when someone says “click here” you can see the cursor clicking on the link. Even a major video
John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really super involved with this you can…have the whole thing set up. You can create your product from talking to one person, record
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives people more energy. In this clip, John tells him how to get started writing a letter. John’s advice: There is a disconnect.
In this video clip from the Action Seminar, Mike Koenigs discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. Mike’s comments: These are my productivity multipliers. Here they are…a little philosophical: Number 1: Surgically remove psychic vampires from your life. OK? I think I can
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your hair smells terrific”, and also
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