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In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a vengeance and a “take no prisoners” approach to put excitement into his writing and make it as compelling and effective has he can. John’s comments: What you guys are talking about is catching
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin’s comments: And then I started to think about how I approach stand-up comedy and how a lot of that
John Paul Mendocha, who manages Google Ads campaigns for some of the largest companies, explains how mindset is needed for success. You can beat the huge odds with Ads. John Paul’s comments: OK…Everybody’s seen a slot machine, right? Yeah! Gotta work ’em. You know how a slot machine works, and by the way, the ones
Brian Johnson speaks about a big problem he finds in big and small companies… Brian’s comments: This one is even bigger…even more prevalent in the bigger companies. You can’t read it up there, but it says “Understanding the Root Cause”. Most executives, entrepreneurs, top management bury their heads in the sand on a lot of
At the Action Seminar, Jon Correll, who normally only works with the largest companies, tells how to run split tests so you get the best possible information as to how a page converts. Jon’s comments: The biggest trap I see in CRO (conversion rate optimization). Have you ever done a split test, you put something
In the Action Seminar, Bond Halbert shows how to keep your email out of the junk file, using the principles of his father Gary Halbert’s A-pile/B-pile direct mail method. He tells how to write good email that gets opened. Bond’s comments: Now…avoiding the online version of the “Oh, yuck” factor, it’s not enough that they
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