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This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you’ll have them to follow along with & take notes on during the course.
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read copy. John’s Comments: But, you know, time it. Be in the wake of the larger organizations. You could come out the day
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words can make a huge difference in your copy. John’s advice: Let’s start breaking this down. It’s very very relevant to anyone who’s
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how to do it and elevate your own image at the same time. John’s Comments: Going into another virgin territory, like golf for example, it wasn’t necessary to be contrarian, although, in almost every
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move obstacles aside and go. In this clip he explains the second step. Video Transcript: Two: Do you need more info before you can act? Huge. A lot of people get
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The closer you get to “magic”…go to sleep, take a pill, wake up with 40 pounds gone…the higher your response. Almost everybody is
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