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In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don’t open the stuff after it arrives. His comments: When you’re dealing with that 80/20 rule, a lot of people come in…I deal with marketers all the time, rookie
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them. His comments: Look…I just realized what the whole problem is, and it is the same problem with Lisa and a couple of other people. These clients out there…they have money,
In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are branding yourself. Their conversation: Lorrie: I am told that if I don’t have my picture identifying who is holding this… John: OK, the thing…what? Audience: When we use
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you’re giving me a little black box I can take
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the sales support that they promised. Their comments: Harlan: you’re in a system that’s very much like a system I was in, where you are promised X and the company
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. Their comments: Harlan: The first
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