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Most copy doesn’t fail because it’s wrong… it fails because it sounds like everything else. Same words. Same promises. Same tired phrases that people have seen a thousand times before. And when your message blends in like that, it gets ignored—no matter how good your offer actually is. In this hot seat clip, John Carlton
Most entrepreneurs spend so much time talking about their own products and services that they never stop to think about how they stack up against the competition. Yet the way you position yourself in a crowded market can make the difference between being ignored and becoming the obvious choice. The challenge is knowing how to
Most entrepreneurs spend a lot of time talking about features, benefits, and how their product works. But what if the real reason people buy has very little to do with logic? After decades of studying marketing and human behavior, John Carlton has learned that customers are often drawn to something much more powerful than facts
In the Action Seminar, John Carlton discloses how he helps business owners through marketing and copywriting hot seats. You have to break down the problem and find out what needs to be fixed. John’s comments: The key thing I wanted to get across. This is very short. You will see this when we do copy
Most business owners think they know exactly why people buy their product. They’ve got their story, their pitch, their “reason why” all dialed in. And the longer they’ve been at it, the more convinced they are they’re right. But what if that belief is quietly killing your sales? In this hot seat clip, John Carlton
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. John’s comments: How many people can sell your stuff face to face to somebody? Or have done it, have tried it? It
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