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Brian Johnson speaks about a big problem he finds in big and small companies… Brian’s comments: This one is even bigger…even more prevalent in the bigger companies. You can’t read it up there, but it says “Understanding the Root Cause”. Most executives, entrepreneurs, top management bury their heads in the sand on a lot of
At the Action Seminar, Jon Correll, who normally only works with the largest companies, tells how to run split tests so you get the best possible information as to how a page converts. Jon’s comments: The biggest trap I see in CRO (conversion rate optimization). Have you ever done a split test, you put something
In the Action Seminar, Bond Halbert shows how to keep your email out of the junk file, using the principles of his father Gary Halbert’s A-pile/B-pile direct mail method. He tells how to write good email that gets opened. Bond’s comments: Now…avoiding the online version of the “Oh, yuck” factor, it’s not enough that they
Building a successful website takes more than publishing content and hoping people find it. The sites that rise above the competition understand what their audience really wants and know how to get that content in front of the right people. In this copywriting hot seat, Harlan Kilstein shares lessons learned from building a site that
If you had to start over tomorrow, would anyone know who you are? Would you have an audience, connections, and opportunities waiting for you—or would you be starting from scratch? The entrepreneurs who seem to bounce back from setbacks faster than everyone else usually have one thing in common: they’ve built something that goes far
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys will have to take your shoes off. You
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