by The Marketing Rebel Team | Blog
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you’re...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have to start monetizing that traffic. You don’t need to spend a lot of time thinking about the structure, or the way you bring...
by The Marketing Rebel Team | Blog
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people do. They can get somebody up on the fence, get them to say “wow that’s a pretty good product that you have...
