Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else ...
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Some of the biggest improvements in writing don’t come from learning complicated techniques. They come from spotting the small habits that quietly weaken your message without you even realizing it. Once you see ...
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is going on around him. John’s comments: This is ...
Most entrepreneurs think they have a traffic problem, a pricing problem, or a product problem. But sometimes… it’s something much simpler—and much harder to spot. It shows up in how you present your ...
If you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best to separate you from your money. You have ...
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? ...
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