by The Marketing Rebel Team | Blog
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You...
by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don’t open the stuff after it arrives. His comments: When you’re dealing with that 80/20 rule, a lot of...
by The Marketing Rebel Team | Blog
In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are branding yourself. Their conversation: Lorrie: I am told that if I don’t have my picture identifying who is holding this… John: ...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you’re...
by The Marketing Rebel Team | Blog
Eva is a marketing consultant who wants to consult with geothermal companies. Her passion is renewable energy but the market is just emerging and she wants to know how to plant her flag. John’s advice: When you start breaking this down, the fact...
by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words here, like “end”…the word “end” is what might get the...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A consultant adds a lot of value to the transaction. He can...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have to start monetizing that traffic. You don’t need to spend a lot of time thinking about the structure, or the way you bring...
by The Marketing Rebel Team | Blog
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people do. They can get somebody up on the fence, get them to say “wow that’s a pretty good product that you have...
